Tom Kirsch Design

Led art direction for Amazon Fresh’s Thanksgiving and Holiday campaign centered on the message, “Your big feast deserves big savings.” Developed the campaign’s visual direction to reinforce grocery-first value and differentiate from takeout or delivery competitors while adhering to global brand guidelines.

Directed a four-day LA shoot across static and motion, leading concept development, pre-production decks, shot composition, styling, and curated product mix (national + Amazon Private Brands). Oversaw creative through retouching and final campaign rollout, delivering a cohesive seasonal asset system across channels.

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Select Credits:
Program Manager: Rodrigo Porras · Photography: Julia Stotz · Director of Photography: Keon Javanshir · Food Styling: Brett Regot · Props Styling: Audrey Taylor · VP Creative: Will Chau · Creative Directors: Jenna Bock and Ted Bachman · Producers: Alison Marlborough and Josie Wilken · Video Production: Ariel Quintans